Victory Gin

PRINT · 2024

Victory Gin

To the Last Drop

In Nineteen Eighty-Four, Victory Gin is the cheap, oily drink the Party rations to its members. The Department's badge gives it the brand it deserves: a fist raising a bottle with a flaming rag, ringed by the promise To the Last Drop.

Part spirit label, part Molotov cocktail, the emblem turns up on a beer mat, a steel shaker and an enamel ice bucket on a dark bar counter.

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The round VICTORY GIN TO THE LAST DROP emblem printed in red and black on a steel cocktail shaker on a dark bar counter with a glass beside it

The round Victory Gin emblem, a fist raising a flaming bottle, printed on a chipped white enamel ice bucket on a zinc bar counter